How to Create an Effective Email Marketing Campaign
A well-written email marketing campaign is a great way to attract new customers and increase revenue. However, emails are often buried in the inbox shuffle, and it can be difficult to grab a reader’s attention. In this article, you’ll learn how to create an effective email marketing campaign that delivers on your business goals.
Step 1: Set Goals
When you’re creating a campaign, it’s important to have a clear understanding of what you hope to accomplish. This will help you determine the type of content that you will include and the call to action that you’ll use. The goals you choose should be measurable and tied to your overall marketing strategy.
Email automation is a process that allows you to send pre-designed emails to your subscriber list at certain intervals, such as once or twice per week. Many email marketing platforms come with a variety of templates that you can customize to match your brand’s style and colors. You can also incorporate images, links, and other elements to make the email more compelling.
Before you begin the process of setting up email automation, you’ll need to gather a list of subscribers to send the emails to. Ideally, your list should consist of people who have opted in to receive your communications by sharing their email address on your website or social media accounts. You can also ask customers to provide their email addresses when they complete a purchase or use a chatbot on your site to request information.
Once you have your list, it’s time to segment your subscribers. This will allow you to create more personalized campaigns for each group in your audience. Segmentation can be based on geography, demographics, or even past purchases.
Using segmentation to create more personalized campaigns will increase the likelihood that your subscribers will open and engage with your emails. It’s also a great way to improve the overall performance of your campaigns. For example, you can send emails promoting new products to your e-commerce store’s most recent customers, while simultaneously offering discounts and coupons to those who haven’t purchased from you in a while.
Email marketing is a great way to drive traffic to your website and other customer touch points, like your social media pages and blog. You can use it to promote promotions, showcase your latest blog posts, or share roundups and collections of products that your audience may find interesting.
In order for your email to be viewed as legitimate and not spam, you need to ensure that it has proper grammar and spelling. You should also be careful to avoid any keywords that might trigger spam filters. This can be done by using tools that allow you to test your emails for spammy keywords. In addition, your emails should be concise and engaging, and the subject line should be clear and intriguing.
For example, Bluehost uses a creative subject line in this email to promote their webinar: “How to Build an Amazing Ecommerce Website.” By taking these steps, you can be sure that your email marketing campaigns will be effective and viewed as a positive extension of your brand.
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Hey there. John Cotton here. I’m the old guy who wants to give a little back. What better way than by providing all the resources that someone needs to function in the commerce of this generation.
That’s me in a suit before Covid. The years of corporate life are etched in my face.
By profession I am a Chartered Accountant. (In the USA you would call me a CPA.) During my 20 years working and traveling the world I worked with a Big four firm in London in the late 90s early 2000s when we create the service of Risk Management. This evolved into Risk Based Internal Auditing. Sounds boring, doesn’t it. It wasn’t at the time. It was exciting to be part of something new and groundbreaking, and even more so when you look back and see how it has progressed.
When I returned to Australia, I became involved in recruitment for the accounting profession. (Finding accountants for accountants.) In 2016 I set up my own recruitment business, Barnaby Recruitment.
John Cotton
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