Beyond Speed: How Web Hosting Impacts User Experience and Sales
The quality of your website's hosting provider is a crucial factor for search engine optimization (SEO). Many business owners aren’t aware that their web host affects SEO, but it can improve page speed, decrease bounce rates, and ultimately increase conversions. This article will show you how hosting impacts SEO, and how to choose the right web host to grow your business.
What is a web host?
A web hosting service is a business that rents out space on its servers for you to store your website files. They typically provide a user-friendly interface to manage your website and offer services such as email, security options, and customer support. Websites are created by using a content management system such as WordPress, which you install on the server to create and store your website content. When a user enters your site’s URL into their browser, the web server locates the website files and sends them back to the user through a Hypertext Transfer Protocol or HTTPS connection.
When choosing a web host, it’s important to consider its uptime, location, bandwidth, and customer support. A high uptime rate ensures that your website is always online and available for users, so they can access your content at any time. This will help your brand image and lead to more sales. Additionally, you’ll want to look for a web host that offers an easy-to-use CMS to keep your content up-to-date and fresh.
It’s also important to consider the host’s security features, especially if you have sensitive information on your website. You should choose a web host with stringent built-in security measures, like a free SSL certificate and secure shell access. This will help protect your website from hackers and cybercriminals, as well as malware and phishing attacks.
You should also look for a host that has servers located close to the majority of your audience, which will boost your website’s performance and help your SEO efforts.
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Hey there. John Cotton here. I’m the old guy who wants to give a little back. What better way than by providing all the resources that someone needs to function in the commerce of this generation.
That’s me in a suit before Covid. The years of corporate life are etched in my face.
By profession I am a Chartered Accountant. (In the USA you would call me a CPA.) During my 20 years working and traveling the world I worked with a Big four firm in London in the late 90s early 2000s when we create the service of Risk Management. This evolved into Risk Based Internal Auditing. Sounds boring, doesn’t it. It wasn’t at the time. It was exciting to be part of something new and groundbreaking, and even more so when you look back and see how it has progressed.
When I returned to Australia, I became involved in recruitment for the accounting profession. (Finding accountants for accountants.) In 2016 I set up my own recruitment business, Barnaby Recruitment.
John Cotton
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